Naming
The ideal name is unique, memorable, meaningful and easy-to-understand. Whether for a brand, product or feature, I can help you find a name that is catchy yet future-proof.
Claims, slogans, taglines
A fresh perspective on your USP can enable your tagline to make a real impact. Often, claims simply repeat or emphasise a meaning that is already clear from the brand name or product category. What else sets you apart?
Image films
With an engaging structure and a captivating story, your promotional film can go from words and pictures to a true brand asset. I will craft the perfect voiceover to ensure your brand message is delivered with emotional impact.
I provide creative direction from the storyboard phase right through to directing your video editor's final cut.
Copy & content
Whether for a website, publication, PowerPoint presentation or within a spatial design, writing with a distinct verbal identity enables a meaningful relationship to develop between brand and customer. When working with a German brief, I take a creative approach to translation that ensures you come across in your distinct brand voice.